Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In BrightLocal's 2026 survey of US consumers, 45% said they used ChatGPT or other generative AI tools for local business recommendations, up from 6% a year earlier.
What the source says
Use of ChatGPT and other generative AI tools for local recommendations has grown rapidly, rising from 6% last year to 45% and becoming the third most popular source of business recommendations.
BrightLocal — Local Consumer Review Survey 2026
- Commonly cited as
- "Consumers now ask ChatGPT for local businesses"
- True origin
- BrightLocal — Local Consumer Review Survey 2026
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- BrightLocal survey, 2026
- Last checked
- Method & sample
- BrightLocal's annual online survey of US consumers about local business reviews.
- Drift between quote and source
- Online panel survey; sample size not shown in the excerpt
- Publisher sells AI-visibility tracking
- Interest
- BrightLocal sells local SEO and review-management software.