Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Baymard's 2024 benchmark found the average large-site checkout had 5.1 steps and 11.3 form fields, and 17% of shoppers said they had abandoned an order due to checkout complexity.
What the source says
The average checkout flow in 2024 is 5.1 steps long and contains 11.3 form fields — and 17% of users have abandoned due to checkout complexity
Baymard Institute — Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout (June 26, 2024)
- Commonly cited as
- "How many fields does a checkout need?"
- True origin
- Baymard Institute — Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout (June 26, 2024)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2024
- Data as of
- Published June 26, 2024
- Last checked
- Method & sample
- Baymard benchmark of large e-commerce checkouts plus its abandonment survey of US online shoppers.
- Drift between quote and source
- Benchmarks large e-commerce sites, not all stores
- Interest
- Baymard sells checkout-UX research and audits.