VerifiedReference factConfidence: high

Since iOS 14.5, apps need the user's permission via App Tracking Transparency to track them or access the advertising identifier

Commonly cited as: "iOS 14.5 killed the IDFA"

Verified Confidence: high

Primary source found; it says the same thing, the scope matches, and it is reasonably current.

Safe rephrasing

Apple requires apps on iOS 14.5 and later to get permission through App Tracking Transparency before tracking users across other companies' apps and sites or reading the advertising identifier.

What the source says

In iOS 14.5, iPadOS 14.5, and tvOS 14.5 or later, you need to receive the user’s permission through the App Tracking Transparency (ATT) framework in order to track them or access their device’s advertising identifier.

Apple Developer — User Privacy and Data Use

Commonly cited as
"iOS 14.5 killed the IDFA"
True origin
Apple Developer — User Privacy and Data Use
Type
Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
Year
iOS 14.5 (2021)
Data as of
Documentation read on 2026-10-17
Last checked
Method & sample
Apple developer policy documentation.
Drift between quote and source
  • Tracking means linking app data with other companies' data for ads or sharing with data brokers
Interest
Apple sets App Store rules and runs its own ad business.

Sources we opened

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