Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Semrush reported that AI search visitors (e.g., from ChatGPT) converted at 4.4x the rate of traditional organic visitors, but it did not publish its sample or method.
What the source says
the average AI search visitor (tracked to a non-Google search source like ChatGPT) is 4.4 times as valuable as the average visit from traditional organic search, based on conversion rate.
Semrush — We Studied the Impact of AI Search on SEO Traffic (2025)
- Commonly cited as
- "LLM traffic converts 4.4x better"
- True origin
- Semrush — We Studied the Impact of AI Search on SEO Traffic (2025)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- Semrush study, 2025
- Last checked
- Method & sample
- Semrush analysis of clickstream and site data; the page does not give the sample, date range or how conversions were measured, and part of the analysis is modeled.
- Drift between quote and source
- Based on conversion rate, not revenue
- Method and sample not published
- Small, self-selected AI traffic
- Interest
- Semrush sells SEO and AI-visibility software.