Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Semrush's keyword tracking found AI Overviews on 6.49% of queries in January 2025, 24.61% in July and 15.69% in November.
What the source says
AI Overviews were triggered for 6.49% of queries in January AI Overviews were triggered for 24.61% of queries in July AI Overviews were triggered for 15.69% of queries in November
Semrush — Semrush AI Overviews Study (Dec. 15, 2025 refresh)
- Commonly cited as
- "AI Overviews show on about 16% of searches"
- True origin
- Semrush — Semrush AI Overviews Study (Dec. 15, 2025 refresh)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- January–November 2025
- Last checked
- Method & sample
- Share of keywords in Semrush's US tracking set that triggered an AI Overview each month in 2025.
- Drift between quote and source
- Share of tracked keywords, not of searches
- The share swings month to month
- Interest
- Semrush sells SEO and AI-visibility software.
Sources we opened
- Semrush — AI Overviews study primary