91% of businesses use video as a marketing tool (Wyzowl 2026)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "91% of businesses use video marketing"
- True origin
- Wyzowl — State of Video Marketing 2026
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Fieldwork late 2025
- Last checked
- What the source says
91 % of businesses use video as a marketing tool ... Respondents 266 Fieldwork Late 2025
- Method & sample
- Online survey of 266 respondents (marketers and consumers) in late 2025.
- Drift between quote and source
- Sample: 266 respondents total across marketers and consumers; self-selected
- Interest
- Wyzowl sells explainer-video production.
Safe rephrasing
In Wyzowl's 2026 survey (266 respondents, late 2025), 91% of businesses said they use video as a marketing tool.
Sources we opened
- Wyzowl — Video Marketing Statistics 2026 (primary)
Machine-readable: /api/claims/91-percent-businesses-use-video-marketing.json · Last checked 2026-10-16