{
  "schema_version": "1.1",
  "id": "91-percent-businesses-use-video-marketing",
  "slug": "91-percent-businesses-use-video-marketing",
  "url": "https://groundedkit.com/claims/91-percent-businesses-use-video-marketing/",
  "api_url": "https://groundedkit.com/api/claims/91-percent-businesses-use-video-marketing.json",
  "claim": "91% of businesses use video as a marketing tool (Wyzowl 2026)",
  "commonly_cited_as": "\"91% of businesses use video marketing\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Wyzowl",
    "title": "State of Video Marketing 2026",
    "year": "2026"
  },
  "quote": "91 % of businesses use video as a marketing tool ... Respondents 266 Fieldwork Late 2025",
  "method": "Online survey of 266 respondents (marketers and consumers) in late 2025.",
  "drift": [
    "Sample: 266 respondents total across marketers and consumers; self-selected"
  ],
  "interest": "Wyzowl sells explainer-video production.",
  "safe_rephrasing": "In Wyzowl's 2026 survey (266 respondents, late 2025), 91% of businesses said they use video as a marketing tool.",
  "sources": [
    {
      "title": "Wyzowl — Video Marketing Statistics 2026",
      "url": "https://www.wyzowl.com/video-marketing-statistics/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Fieldwork late 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}