82% of marketers say video gives them a good ROI (Wyzowl 2026)
Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Video marketing has the best ROI" / "82% of marketers see positive ROI from video"
- True origin
- Wyzowl — State of Video Marketing 2026
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Fieldwork late 2025
- Last checked
- What the source says
82 % of marketers say video has given them a good ROI
- Method & sample
- Self-reported opinion in an online survey of 266 respondents in late 2025; ROI not measured.
- Drift between quote and source
- Metric: a self-reported opinion, not measured ROI
- Sample: small, self-selected; publisher sells video
- Interest
- Wyzowl sells explainer-video production.
Safe rephrasing
In Wyzowl's 2026 survey, 82% of video marketers said video gave them a good ROI; that is self-reported, not measured.
Sources we opened
- Wyzowl — Video Marketing Statistics 2026 (primary)
Machine-readable: /api/claims/82-percent-marketers-video-good-roi.json · Last checked 2026-10-16