{
  "schema_version": "1.1",
  "id": "82-percent-marketers-video-good-roi",
  "slug": "82-percent-marketers-video-good-roi",
  "url": "https://groundedkit.com/claims/82-percent-marketers-video-good-roi/",
  "api_url": "https://groundedkit.com/api/claims/82-percent-marketers-video-good-roi.json",
  "claim": "82% of marketers say video gives them a good ROI (Wyzowl 2026)",
  "commonly_cited_as": "\"Video marketing has the best ROI\" / \"82% of marketers see positive ROI from video\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Wyzowl",
    "title": "State of Video Marketing 2026",
    "year": "2026"
  },
  "quote": "82 % of marketers say video has given them a good ROI",
  "method": "Self-reported opinion in an online survey of 266 respondents in late 2025; ROI not measured.",
  "drift": [
    "Metric: a self-reported opinion, not measured ROI",
    "Sample: small, self-selected; publisher sells video"
  ],
  "interest": "Wyzowl sells explainer-video production.",
  "safe_rephrasing": "In Wyzowl's 2026 survey, 82% of video marketers said video gave them a good ROI; that is self-reported, not measured.",
  "sources": [
    {
      "title": "Wyzowl — Video Marketing Statistics 2026",
      "url": "https://www.wyzowl.com/video-marketing-statistics/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Fieldwork late 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}