80% of consumers are more likely to buy when brands offer personalized experiences
Outdated Confidence: high
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "80% of consumers are more likely to buy from brands that personalize" (as current)
- True origin
- Epsilon (with GBH Insights) — The power of me: The impact of personalization on marketing performance (press release, 9 Jan 2018)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2018 (2017 survey)
- Data as of
- 2018 (2017 survey)
- Last checked
- What the source says
According to the 2017 online survey of 1,000 consumers ages 18-64, the appeal for personalization is high, with 80% of respondents indicating they are more likely to do business with a company if it offers personalized experiences
- Method & sample
- 2017 online survey of 1,000 US consumers aged 18-64; stated intent, not observed behavior.
- Drift between quote and source
- Metric: stated intent quoted as purchase behavior
- Date: 9 years old
- Interest
- Epsilon sells personalization and data services.
Safe rephrasing
In Epsilon's 2017 survey of 1,000 US consumers, 80% said they're more likely to do business with a company offering personalized experiences.
Sources we opened
- Epsilon press release (2018) (primary)
Machine-readable: /api/claims/80-percent-buy-personalized-experiences-epsilon.json · Last checked 2026-10-16