{
  "schema_version": "1.1",
  "id": "80-percent-buy-personalized-experiences-epsilon",
  "slug": "80-percent-buy-personalized-experiences-epsilon",
  "url": "https://groundedkit.com/claims/80-percent-buy-personalized-experiences-epsilon/",
  "api_url": "https://groundedkit.com/api/claims/80-percent-buy-personalized-experiences-epsilon.json",
  "claim": "80% of consumers are more likely to buy when brands offer personalized experiences",
  "commonly_cited_as": "\"80% of consumers are more likely to buy from brands that personalize\" (as current)",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Epsilon (with GBH Insights)",
    "title": "The power of me: The impact of personalization on marketing performance (press release, 9 Jan 2018)",
    "year": "2018 (2017 survey)"
  },
  "quote": "According to the 2017 online survey of 1,000 consumers ages 18-64, the appeal for personalization is high, with 80% of respondents indicating they are more likely to do business with a company if it offers personalized experiences",
  "method": "2017 online survey of 1,000 US consumers aged 18-64; stated intent, not observed behavior.",
  "drift": [
    "Metric: stated intent quoted as purchase behavior",
    "Date: 9 years old"
  ],
  "interest": "Epsilon sells personalization and data services.",
  "safe_rephrasing": "In Epsilon's 2017 survey of 1,000 US consumers, 80% said they're more likely to do business with a company offering personalized experiences.",
  "sources": [
    {
      "title": "Epsilon press release (2018)",
      "url": "https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2018 (2017 survey)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}