80% of B2B leads from social media come from LinkedIn
Outdated Confidence: high
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "80% of B2B social media leads come from LinkedIn" (as current)
- True origin
- Oktopost — Analysis of 100,000+ posts (2014)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2014
- Data as of
- 2014
- Last checked
- What the source says
Oktopost found that more than 80% of B2B leads were generated through LinkedIn.
- Method & sample
- Oktopost analyzed 100,000+ posts by its own B2B customers on LinkedIn, Twitter, Facebook and Google+.
- Drift between quote and source
- Population: one tool's customers quoted as all B2B
- Date: 12 years old (includes Google+)
- Interest
- Oktopost sells B2B social media software.
Safe rephrasing
In 2014, Oktopost's analysis of its customers' posts attributed over 80% of their social B2B leads to LinkedIn.
Sources we opened
Machine-readable: /api/claims/80-percent-b2b-social-leads-linkedin.json · Last checked 2026-10-16