{
  "schema_version": "1.1",
  "id": "80-percent-b2b-social-leads-linkedin",
  "slug": "80-percent-b2b-social-leads-linkedin",
  "url": "https://groundedkit.com/claims/80-percent-b2b-social-leads-linkedin/",
  "api_url": "https://groundedkit.com/api/claims/80-percent-b2b-social-leads-linkedin.json",
  "claim": "80% of B2B leads from social media come from LinkedIn",
  "commonly_cited_as": "\"80% of B2B social media leads come from LinkedIn\" (as current)",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Oktopost",
    "title": "Analysis of 100,000+ posts (2014)",
    "year": "2014"
  },
  "quote": "Oktopost found that more than 80% of B2B leads were generated through LinkedIn.",
  "method": "Oktopost analyzed 100,000+ posts by its own B2B customers on LinkedIn, Twitter, Facebook and Google+.",
  "drift": [
    "Population: one tool's customers quoted as all B2B",
    "Date: 12 years old (includes Google+)"
  ],
  "interest": "Oktopost sells B2B social media software.",
  "safe_rephrasing": "In 2014, Oktopost's analysis of its customers' posts attributed over 80% of their social B2B leads to LinkedIn.",
  "sources": [
    {
      "title": "Fronetics: LinkedIn generates more B2B leads (2014)",
      "url": "https://fronetics.com/linkedin-generates-b2b-leads-social-network/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2014",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}