75% of users never scroll past the first page of search results
Unsourced Confidence: medium
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
- Commonly cited as
- "75% of users never scroll past the first page of Google" — HubSpot
- True origin
- HubSpot slide deck (2010) citing marketshare.hitslink.com — 120 Awesome Marketing Stats, Charts and Graphs
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2010
- Data as of
- 2010
- Last checked
- What the source says
That underlying source is a dead link.
- Method & sample
- None: the cited source is unreachable and no controlled study was found by the auditing source.
- Drift between quote and source
- Attribution: a stat-deck line credited to HubSpot research
- Interest
- HubSpot sells SEO/inbound software.
Safe rephrasing
Don't cite 75%. Use a dated click-through study and name its data source.
Sources we opened
Machine-readable: /api/claims/75-percent-never-scroll-past-page-one.json · Last checked 2026-10-16