{
  "schema_version": "1.1",
  "id": "75-percent-never-scroll-past-page-one",
  "slug": "75-percent-never-scroll-past-page-one",
  "url": "https://groundedkit.com/claims/75-percent-never-scroll-past-page-one/",
  "api_url": "https://groundedkit.com/api/claims/75-percent-never-scroll-past-page-one.json",
  "claim": "75% of users never scroll past the first page of search results",
  "commonly_cited_as": "\"75% of users never scroll past the first page of Google\" — HubSpot",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "medium",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HubSpot slide deck (2010) citing marketshare.hitslink.com",
    "title": "120 Awesome Marketing Stats, Charts and Graphs",
    "year": "2010"
  },
  "quote": "That underlying source is a dead link.",
  "method": "None: the cited source is unreachable and no controlled study was found by the auditing source.",
  "drift": [
    "Attribution: a stat-deck line credited to HubSpot research"
  ],
  "interest": "HubSpot sells SEO/inbound software.",
  "safe_rephrasing": "Don't cite 75%. Use a dated click-through study and name its data source.",
  "sources": [
    {
      "title": "SERPs.io: We fact-checked the 10 most-quoted SEO statistics",
      "url": "https://serps.io/blog/seo-zombie-statistics-fact-check",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2010",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}