Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
6sense's 2025 survey found 94% of B2B buyers used LLMs in their buying process, without reducing their reliance on vendor content or experts.
What the source says
94% of buyers are using LLMs, but this has not changed their reliance on vendor content or third-party experts.
6sense — 2025 B2B Buyer Experience Report
- Commonly cited as
- "Almost all B2B buyers use ChatGPT to research vendors"
- True origin
- 6sense — 2025 B2B Buyer Experience Report
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- 2025 survey
- Last checked
- Method & sample
- 6sense survey of nearly 4,000 B2B buyers (North America, EMEA, APAC; purchases of $25K+, median $200K–$300K) plus a 766-response companion survey, 2025.
- Drift between quote and source
- Use at any point, not reliance; buyers still reported about 16 interactions per person with the winning vendor
- Interest
- 6sense sells B2B account-based marketing software; its findings support earlier marketing to buying groups.