49% of consumers depend on influencer recommendations
Outdated Confidence: medium
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "49% of consumers rely on influencer recommendations" (as US consumers today)
- True origin
- Twitter with Annalect — Twitter influencer study (2016)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2016
- Data as of
- 2016
- Last checked
- What the source says
Almost half of the respondents (49 percent) in the survey rely on influencers for product recommendations. That's just a bit less than the percentage that rely on Tweets from their own friends (56 percent) for recommendations.
- Method & sample
- Survey of Twitter users, as reported by secondary coverage; 56% relied on friends.
- Drift between quote and source
- Population: Twitter users quoted as all consumers
- Date: 10 years old
- Interest
- Twitter sells influencer and ad products.
Safe rephrasing
In a 2016 Twitter/Annalect survey of Twitter users, 49% said they rely on influencers for product recommendations.
Sources we opened
- ION: Twitter report on influencers (2016) (secondary)
Machine-readable: /api/claims/49-percent-rely-on-influencer-recommendations.json · Last checked 2026-10-16