{
  "schema_version": "1.1",
  "id": "49-percent-rely-on-influencer-recommendations",
  "slug": "49-percent-rely-on-influencer-recommendations",
  "url": "https://groundedkit.com/claims/49-percent-rely-on-influencer-recommendations/",
  "api_url": "https://groundedkit.com/api/claims/49-percent-rely-on-influencer-recommendations.json",
  "claim": "49% of consumers depend on influencer recommendations",
  "commonly_cited_as": "\"49% of consumers rely on influencer recommendations\" (as US consumers today)",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "medium",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Twitter with Annalect",
    "title": "Twitter influencer study (2016)",
    "year": "2016"
  },
  "quote": "Almost half of the respondents (49 percent) in the survey rely on influencers for product recommendations. That's just a bit less than the percentage that rely on Tweets from their own friends (56 percent) for recommendations.",
  "method": "Survey of Twitter users, as reported by secondary coverage; 56% relied on friends.",
  "drift": [
    "Population: Twitter users quoted as all consumers",
    "Date: 10 years old"
  ],
  "interest": "Twitter sells influencer and ad products.",
  "safe_rephrasing": "In a 2016 Twitter/Annalect survey of Twitter users, 49% said they rely on influencers for product recommendations.",
  "sources": [
    {
      "title": "ION: Twitter report on influencers (2016)",
      "url": "https://www.ion.co/twitter-has-released-a-report-showing-consumers-seek-product-recommendations-from-influencers-almost-as-much-as-they-do-from-friends",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2016",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}