More than half of customers will switch to a competitor after just one bad experience
Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "50% of customers switch after one bad experience"
- True origin
- Zendesk — Customer service statistics (Zendesk blog)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- Zendesk blog as checked Oct. 2026
- Last checked
- What the source says
Per Zendesk Benchmark data, 73 percent of consumers will switch to a competitor after multiple bad experiences, and more than 50 percent will switch after only one bad experience.
- Method & sample
- Zendesk cites its own 'Benchmark data'; the blog gives no survey year, sample or question wording.
- Drift between quote and source
- Stated intention, not measured switching behavior
- No method published on the page
- Interest
- Zendesk sells customer service software.
Safe rephrasing
Zendesk says its benchmark data show more than half of consumers would switch after one bad experience (73% after several); it is a stated intention from a vendor, without a published method.
Sources we opened
- Zendesk — Customer service statistics (primary)
Machine-readable: /api/claims/zendesk-half-switch-after-one-bad-experience.json · Last checked 2026-10-16