Consumers are 98% more likely to trust recommendations from YouTube creators than from influencers on other platforms (Google/Ipsos)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "YouTube creators are the most trusted influencers"
- True origin
- Google (Think with Google), citing a Google/Ipsos study — Retail never stands still. Here's how marketers can keep pace (March 2025)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025 (2023 survey)
- Data as of
- Survey July–Aug. 2023; article March 2025
- Last checked
- What the source says
Consumers are 98% more likely to trust recommendations from YouTube creators than from influencers on other platforms.
- Method & sample
- Google/Ipsos online survey of 13,328 social-app users aged 18–54 in seven countries, July–Aug. 2023 (per the article's footnote).
- Drift between quote and source
- Sponsor: Google owns YouTube
- Metric: '98% more likely' is a relative difference, not '98% trust'
- Interest
- Google owns YouTube and sells YouTube advertising.
Safe rephrasing
A 2023 Google/Ipsos survey of 13,328 social-app users in seven countries, published by Google, found respondents were 98% more likely to trust recommendations from YouTube creators than from influencers elsewhere.
Sources we opened
Machine-readable: /api/claims/youtube-creators-98-percent-more-trusted-google-ipsos.json · Last checked 2026-10-16