The typical TikTok user spends 1 hour 37 minutes a day in the Android app (Similarweb via DataReportal, 2025)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "How much time do people spend on TikTok per day?"
- True origin
- DataReportal (Kepios), citing Similarweb App Intelligence — Digital 2026 Global Overview Report (published Oct. 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- Similarweb data reported Oct. 2025
- Last checked
- What the source says
Similarweb's App Intelligence data shows that the typical TikTok user spends 1 hour and 37 minutes per day using the platform's Android app, which is roughly 14 percent longer than the typical YouTube user spends using the YouTube Android app.
- Method & sample
- Similarweb panel measurement of Android app usage; iOS and web use not included.
- Drift between quote and source
- Scope: Android only; per active user, not per person in the population
- Interest
- Similarweb sells digital-market intelligence.
Safe rephrasing
Similarweb data reported by DataReportal in October 2025 showed TikTok's Android users averaging 1 hour 37 minutes a day in the app, about 14% more than YouTube's.
Sources we opened
Machine-readable: /api/claims/tiktok-users-97-minutes-a-day-android-similarweb.json · Last checked 2026-10-16