Facebook sent 71.23% of worldwide social media referral traffic in September 2026 (StatCounter)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Which social network drives the most website traffic?"
- True origin
- StatCounter Global Stats — Social Media Stats Worldwide (September 2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- September 2026 (monthly data)
- Last checked
- What the source says
Social Media Stats Worldwide - September 2026 Facebook 71.23 % Twitter 7.44 % Instagram 7.43 % YouTube 7.26 % Pinterest 3.39 % reddit 2.43 %
- Method & sample
- Share of referrals from social sites to sites in StatCounter's network.
- Drift between quote and source
- Metric: referral clicks to websites, not usage or time spent; in-app activity that never links out isn't counted
- Interest
- StatCounter sells web analytics.
Safe rephrasing
StatCounter's September 2026 data showed Facebook sending 71.23% of social-media referral traffic to websites in its network, far ahead of X/Twitter (7.44%) and Instagram (7.43%); this measures referrals, not usage.
Sources we opened
Machine-readable: /api/claims/statcounter-facebook-71-percent-social-referrals-sept-2026.json · Last checked 2026-10-16