Half of U.S. adults use Instagram (Pew, 2025)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "What percent / share of Americans use Instagram?" / "How many US adults use Instagram?" / "50% of US adults use Instagram"
- True origin
- Pew Research Center — Americans' Social Media Use 2025 (Nov. 20, 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- Survey fielded Feb.–June 2025; published Nov. 20, 2025
- Last checked
- What the source says
Half of adults say they use Instagram, making it the only other platform in our survey used by at least 50% of Americans.
- Method & sample
- Pew Research Center NPORS survey of 5,022 U.S. adults, Feb. 5–June 18, 2025; address-based sample, web/mail/phone, weighted to the U.S. adult population.
- Drift between quote and source
- None — use is much higher among adults under 30 (80%) than 65+ (19%)
- Interest
- n/a (nonpartisan research center funded mainly by The Pew Charitable Trusts).
Safe rephrasing
In Pew Research Center's 2025 survey, half of U.S. adults said they use Instagram, up from 40% in 2021.
Sources we opened
Machine-readable: /api/claims/pew-us-adults-instagram-50-percent.json · Last checked 2026-10-16