Influencer marketing returns $5.78 for every $1 spent
Misquoted Confidence: high
Primary source found, but the way it is quoted changes the subject, metric, population or precision.
- Commonly cited as
- "Influencer marketing ROI is $5.78 per $1" (as revenue or ROI)
- True origin
- Influencer Marketing Hub — The State of Influencer Marketing 2020: Benchmark Report
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2020 (2019 data)
- Data as of
- 2020 (2019 data)
- Last checked
- What the source says
Average earned media value per $1 spent has increased to $5.78
- Method & sample
- Opt-in survey of ~4,000 agencies, brands and industry professionals (45% US; 40% from companies under 10 staff), plus CreatorIQ platform data.
- Drift between quote and source
- Metric: earned media value (cost of equivalent ad exposure) quoted as revenue/ROI
- Date: 2019 data quoted as current
- Interest
- Publisher is a media and review site for influencer-marketing platforms.
Safe rephrasing
Respondents to Influencer Marketing Hub's 2020 survey reported an average $5.78 in earned media value — not sales — per $1 spent in 2019.
Sources we opened
Machine-readable: /api/claims/influencer-marketing-roi-5-78.json · Last checked 2026-10-16