U.S. digital (internet) ad revenue was $294.6B in 2025, up 13.9% (IAB/PwC)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "How big is US digital advertising?" / "US digital ad spend hit nearly $300 billion"
- True origin
- IAB / PwC — Internet Advertising Revenue Report: Full Year 2025 (April 2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026 (2025 data)
- Data as of
- Full-year 2025; published April 16, 2026
- Last checked
- What the source says
U.S. digital advertising revenues, which rose 13.9% year over year (YoY) in 2025 to a record $294.6 billion.
- Method & sample
- Compiled by PwC from revenue data reported directly by companies selling internet advertising plus public corporate data; PwC does not audit the figures. U.S. only.
- Drift between quote and source
- None — revenue reported by sellers, not audited; U.S. only
- Interest
- IAB is the trade body of companies that sell digital advertising.
Safe rephrasing
IAB/PwC's report put U.S. internet advertising revenue at a record $294.6 billion in 2025, up 13.9% from 2024.
Sources we opened
- IAB/PwC Internet Advertising Revenue Report FY2025 (PDF) (primary)
- IAB — report page (primary)
Machine-readable: /api/claims/iab-us-digital-ad-revenue-294-6-billion-2025.json · Last checked 2026-10-16