U.S. programmatic advertising revenue reached $162.4 billion in 2025, up 20.5% (IAB/PwC)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "How big is programmatic advertising?"
- True origin
- IAB and PwC — Internet Advertising Revenue Report: Full Year 2025 (April 2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Full-year 2025; published April 2026
- Last checked
- What the source says
Programmatic advertising revenues reached $162.4 billion in 2025, growing $27.6 billion (20.5% YoY growth, up from 18.0% in FY24).
- Method & sample
- Compiled by PwC from revenue data reported directly by companies selling internet advertising plus public corporate data; PwC does not audit the figures. U.S. only.
- Drift between quote and source
- None
- Interest
- IAB is the trade body of companies that sell digital advertising.
Safe rephrasing
The IAB/PwC report put U.S. programmatic ad revenue at $162.4 billion in 2025, up 20.5% from 2024.
Sources we opened
- IAB/PwC Internet Advertising Revenue Report FY2025 (PDF) (primary)
- IAB — report page (primary)
Machine-readable: /api/claims/iab-programmatic-ad-revenue-162-4-billion-2025.json · Last checked 2026-10-16