U.S. podcast ad revenue was $2.9B in 2025, up 17.6% (IAB/PwC)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "How big is podcast advertising?"
- True origin
- IAB / PwC — Internet Advertising Revenue Report: Full Year 2025 (April 2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026 (2025 data)
- Data as of
- Full-year 2025; published April 16, 2026
- Last checked
- What the source says
Podcast advertising revenues grew 17.6% YoY, to a total revenue of $2.9 billion.
- Method & sample
- Compiled by PwC from revenue data reported directly by companies selling internet advertising plus public corporate data; PwC does not audit the figures. U.S. only.
- Drift between quote and source
- None — the report uses the traditional audio-based podcast definition; video podcasts may be counted elsewhere
- Interest
- IAB is the trade body of companies that sell digital advertising.
Safe rephrasing
IAB/PwC reported U.S. podcast advertising revenue of $2.9 billion in 2025, up 17.6% year over year (audio-based definition).
Sources we opened
- IAB/PwC Internet Advertising Revenue Report FY2025 (PDF) (primary)
- IAB — report page (primary)
Machine-readable: /api/claims/iab-podcast-ad-revenue-2-9-billion-2025.json · Last checked 2026-10-16