US display ad revenue reached $81.6 billion in 2025, up 9.8% (IAB/PwC)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "US display advertising market size"
- True origin
- IAB / PwC — Internet Advertising Revenue Report: Full Year 2025
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Calendar year 2025, US
- Last checked
- What the source says
In 2025, total display revenues reached $81.6 billion, with a YoY growth of 9.8%.
- Method & sample
- PwC survey of US online ad sellers.
- Drift between quote and source
- Format definitions overlap (display can be bought programmatically or on social)
- Interest
- IAB is the trade body of digital ad sellers; PwC compiles the data for it.
Safe rephrasing
IAB/PwC report US display ad revenue of $81.6 billion in 2025, up 9.8%.
Sources we opened
Machine-readable: /api/claims/iab-display-ad-revenue-81-6-billion-2025.json · Last checked 2026-10-16