80% of marketers use AI for content creation (HubSpot, 2026)
Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Most marketers now use AI to create content"
- True origin
- HubSpot — The 2026 State of Marketing Report
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- 2026 report
- Last checked
- What the source says
80% of marketers use AI for content creation, and 75% use it for media production.
- Method & sample
- HubSpot marketer survey; the public landing page does not state sample size, dates or countries.
- Drift between quote and source
- Method: no sample or fieldwork dates on the public page
- Sample: likely skewed toward HubSpot's audience
- Interest
- HubSpot sells marketing software with built-in AI features.
Safe rephrasing
HubSpot's 2026 State of Marketing report says 80% of surveyed marketers use AI for content creation; the public page gives no sample size.
Sources we opened
- HubSpot — 2026 State of Marketing Report (primary)
Machine-readable: /api/claims/hubspot-80-percent-marketers-use-ai-content-creation-2026.json · Last checked 2026-10-16