Google responsive search ads allow up to 15 headlines of 30 characters and 4 descriptions of 90 characters
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Google Ads headline character limit"
- True origin
- Google Ads Help — About responsive search ads
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- Current documentation
- Data as of
- Help page read on 2026-10-16
- Last checked
- What the source says
you can provide up to 15 headlines and 4 descriptions for a single responsive search ad. ... The headline fields for responsive search ads support up to 30 characters. The description fields support up to 90 characters each, and the path fields support up to 15 each.
- Method & sample
- Official platform documentation.
- Drift between quote and source
- None — double-width characters (e.g., Korean, Japanese, Chinese) count as 2
- Interest
- Google sells the ads.
Safe rephrasing
Google Ads responsive search ads take up to 15 headlines (30 characters each) and 4 descriptions (90 characters each), plus path fields of up to 15 characters each.
Sources we opened
Machine-readable: /api/claims/google-ads-rsa-15-headlines-30-characters-4-descriptions-90.json · Last checked 2026-10-16