15% of Google searches every day have never been searched before
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "15% of Google searches are brand new"
- True origin
- Google — Debbie Weinstein's remarks at OMR Germany (Google blog, May 6, 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- Google statement, May 2025 (Google has repeated the 15% figure for years)
- Last checked
- What the source says
And, every day, 15% of those searches are brand new; they've literally never been asked before.
- Method & sample
- Company statement; no public methodology.
- Drift between quote and source
- None
- Interest
- Self-reported by Google.
Safe rephrasing
Google says about 15% of the searches it sees each day have never been searched before.
Sources we opened
Machine-readable: /api/claims/google-15-percent-searches-new-every-day.json · Last checked 2026-10-16