CMOs allocate 15.3% of marketing budgets to AI (Gartner, 2026)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "How much of the marketing budget goes to AI?"
- True origin
- Gartner — Gartner 2026 CMO Spend Survey (press release, May 11, 2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Survey fielded Jan.–March 2026
- Last checked
- What the source says
CMOs are allocating an average of 15.3% of marketing budgets to AI initiatives ... only 30% report mature or fully developed AI readiness capabilities.
- Method & sample
- Survey of 401 CMOs and marketing leaders in North America, the UK and Europe; mostly $1B+ revenue companies.
- Drift between quote and source
- Population: large companies; 'AI initiatives' is as defined by respondents
- Interest
- Gartner sells research and advisory services to marketing leaders.
Safe rephrasing
Gartner's 2026 CMO Spend Survey found CMOs (mostly at $1B+ companies) allocate an average 15.3% of marketing budgets to AI initiatives.
Sources we opened
Machine-readable: /api/claims/gartner-cmos-15-3-percent-budget-to-ai-2026.json · Last checked 2026-10-16