Facebook organic reach for brand pages is only 2%
Outdated Confidence: medium
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "Facebook organic reach is 2%" / "organic reach is dead"
- True origin
- Social@Ogilvy — Facebook Zero: Considering Life After the Demise of Organic Reach (March 5, 2014)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2014
- Data as of
- Social@Ogilvy analysis, February 2014
- Last checked
- What the source says
By February 2014, ... according to a ... Social@Ogilvy analysis, organic reach hovered at 6 ... percent, a decline of 49 percent from peak levels in ... October. For large pages ... with more than 500,000 Likes, organic reach hit 2
- Method & sample
- Social@Ogilvy analysis of 100+ Facebook brand pages worldwide (20+ with more than 500,000 likes), October 2013–February 2014.
- Drift between quote and source
- Scope: 2% was for pages with 500k+ likes; the overall average was about 6%
- Age: February 2014 data
- Interest
- Ogilvy sells paid social media services.
Safe rephrasing
A 2014 Social@Ogilvy analysis found Facebook organic reach for brand posts around 6%, and about 2% for pages with more than 500,000 likes; it is old data.
Sources we opened
- Social@Ogilvy — Facebook Zero (2014) (primary)
Machine-readable: /api/claims/facebook-organic-reach-2-percent.json · Last checked 2026-10-16