57% of Americans 12+ have used a generative AI assistant; 93% know at least one AI brand (Edison, 2026)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "What share of Americans have used generative AI?"
- True origin
- Edison Research at SSRS (with SiriusXM Media) — The Infinite Dial 2026 (March 12, 2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Published March 12, 2026
- Last checked
- What the source says
93% of Americans age 12+ are familiar with at least one generative AI brand — a level of awareness that podcasting has not yet achieved after more than 20 years of measurement 57% of Americans age 12+ have ever used a generative AI assistant
- Method & sample
- National survey of Americans 12+ by Edison Research at SSRS (sample and fieldwork in the downloadable report).
- Drift between quote and source
- Definition: 'ever used' includes one-time use
- Scope: Americans 12+, not adults only (Pew's 34% figure is ChatGPT only, adults only)
- Interest
- Edison Research sells audio and AI-usage research; the study is supported by SiriusXM Media.
Safe rephrasing
Edison Research's Infinite Dial 2026 found 57% of Americans 12+ have ever used a generative AI assistant and 93% know at least one AI brand.
Sources we opened
- Edison Research — The Infinite Dial 2026 (primary)
Machine-readable: /api/claims/edison-57-percent-americans-used-generative-ai-2026.json · Last checked 2026-10-16