The typical internet user spends 18 hours 36 minutes a week on social and video platforms (GWI via DataReportal, 2025)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "How much time do people spend on social media per day?" / "2.5 hours a day on social media"
- True origin
- DataReportal (Kepios), citing GWI survey data — Digital 2026 Global Overview Report (published Oct. 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- GWI data reported Oct. 2025
- Last checked
- What the source says
if we add video-centric platforms like YouTube and TikTok into this mix, daily average consumption jumps to well over 2½ hours per day, resulting in a weekly average of 18 hours and 36 minutes per user.
- Method & sample
- GWI online panel survey data, as analysed by DataReportal; self-reported time.
- Drift between quote and source
- Metric: self-reported time from an online panel
- Scope: includes YouTube and TikTok; social networks alone are just over 1 hour a day
- Interest
- GWI sells audience research; DataReportal partners with Meltwater and We Are Social.
Safe rephrasing
GWI data reported by DataReportal in October 2025 put average time on social and video platforms at 18 hours 36 minutes a week, well over 2½ hours a day.
Sources we opened
Machine-readable: /api/claims/datareportal-18-hours-36-minutes-social-video-per-week.json · Last checked 2026-10-16