The creator economy is worth $480 billion
Misquoted Confidence: high
Primary source found, but the way it is quoted changes the subject, metric, population or precision.
- Commonly cited as
- "The creator economy is a $480B industry" (Goldman Sachs)
- True origin
- Goldman Sachs Research — The creator economy could approach half-a-trillion dollars by 2027 (Apr. 19, 2023)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2023 (forecast for 2027)
- Data as of
- Forecast published April 2023
- Last checked
- What the source says
the total addressable market of the creator economy could roughly double in size over the next five years to $480 billion by 2027 from $250 billion today
- Method & sample
- Analyst estimate of total addressable market (global), not measured spend.
- Drift between quote and source
- Type: a 2027 forecast quoted as today's size
- Metric: total addressable market, not revenue or ad spend
- Scope: global, not U.S.
- Interest
- Goldman Sachs is an investment bank covering the companies involved.
Safe rephrasing
Goldman Sachs Research estimated in 2023 that the global creator economy's total addressable market could reach about $480 billion by 2027, up from $250 billion.
Sources we opened
Machine-readable: /api/claims/creator-economy-480-billion-goldman.json · Last checked 2026-10-16