Only 12% of B2B marketers rate their marketing as highly effective
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Just 12% of B2B marketers exceed their goals"
- True origin
- Content Marketing Institute & MarketingProfs — B2B Content and Marketing Trends: Insights for 2026
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- Survey of 1,015 B2B marketers, 2025
- Last checked
- What the source says
12% say they're highly effective (exceeded goals). 47% say they're somewhat effective (met most goals). 31% say they're neutral (mixed results).
- Method & sample
- Online survey of 1,015 B2B marketers; self-rated effectiveness over the previous 12 months.
- Drift between quote and source
- Self-assessment, not measured outcomes
- Interest
- CMI is owned by Informa, which runs marketing events; this report was sponsored by Storyblok (a CMS vendor).
Safe rephrasing
In CMI's 2026 B2B survey, 12% of marketers rated themselves highly effective (exceeded goals) and 47% somewhat effective.
Sources we opened
Machine-readable: /api/claims/cmi-12-percent-b2b-marketers-highly-effective-2026.json · Last checked 2026-10-16