19% of shoppers abandon checkout because they didn't trust the site with their card and 18% because it wanted them to create an account
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Forced account creation causes 1 in 5 cart abandonments"
- True origin
- Baymard Institute — Cart Abandonment Rate Statistics 2026
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Baymard US survey, 2025–2026
- Last checked
- What the source says
40 % Extra costs too high (shipping, tax, fees) 20 % Delivery was too slow 19 % I didn't trust the site with my credit card information 18 % The site wanted me to create an account 17 % Too long / complicated checkout process
- Method & sample
- Baymard survey of US online shoppers who abandoned a purchase, excluding those who were 'just browsing'; multiple answers allowed.
- Drift between quote and source
- Share of abandoners (excluding browsers), not of all shoppers
- Multiple reasons allowed, so shares overlap
- Interest
- Baymard sells UX research and audits.
Safe rephrasing
Among US shoppers who abandoned a checkout (excluding 'just browsing'), Baymard found 19% cited distrust of the site with card details and 18% cited forced account creation.
Sources we opened
Machine-readable: /api/claims/baymard-19-percent-abandon-distrust-18-percent-forced-account.json · Last checked 2026-10-16