Traffic to U.S. retail sites from generative AI sources jumped 1,200% (Adobe)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "AI referral traffic is up 1,200%"
- True origin
- Adobe Analytics — Traffic to U.S. retail websites from Generative AI sources jumps 1,200 percent (Mar. 17, 2025)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- February 2025 vs July 2024
- Last checked
- What the source says
In February 2025, traffic from generative AI sources increased by 1,200 percent compared to July 2024. ... And while generative AI traffic remains modest compared to other channels, such as paid search or email
- Method & sample
- Analysis of more than 1 trillion visits to U.S. retail sites in Adobe Analytics, plus a survey of 5,000 U.S. consumers.
- Drift between quote and source
- Base: growth from a small base; still modest vs paid search or email
- Period: seven months, not a year
- Interest
- Adobe sells analytics and marketing software.
Safe rephrasing
Adobe Analytics reported that traffic to U.S. retail sites from generative-AI sources grew 1,200% from July 2024 to February 2025, while noting it remained modest compared with channels like paid search and email.
Sources we opened
Machine-readable: /api/claims/adobe-genai-traffic-to-retail-sites-up-1200-percent.json · Last checked 2026-10-16