93% of online experiences begin with a search engine
Unsourced Confidence: medium
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
- Commonly cited as
- "93% of online experiences begin with a search engine"
- True origin
- Attributed to 'Forrester 2006' or imForza; no report found — No study found
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2006 (claimed)
- Data as of
- 2006 (claimed)
- Last checked
- What the source says
A study by Forrester from 2006 found that 93% of all internet traffic comes from a search engine.
- Method & sample
- None. The citation names no report, and the claim mutates between 'experiences' and 'traffic'.
- Drift between quote and source
- Meaning shifts between 'experiences begin with' and 'traffic comes from'
- Interest
- n/a
Safe rephrasing
Don't cite it; use current referral-traffic data with a named source.
Sources we opened
Machine-readable: /api/claims/93-percent-online-experiences-begin-search.json · Last checked 2026-10-16