90% of information transmitted to the brain is visual
Unsourced Confidence: high
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
- Commonly cited as
- "90% of information transmitted to the brain is visual"
- True origin
- Eric Jensen, Brain-Based Learning (book) — No study cited
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 1996
- Data as of
- 1996
- Last checked
- What the source says
the author simply states the 90% figure and doesn't indicate which study or research it came from.
- Method & sample
- None.
- Drift between quote and source
- Attribution: a book assertion quoted as neuroscience
- Interest
- n/a
Safe rephrasing
Don't cite it; no study supports a 90% figure.
Sources we opened
- Effective Data Storytelling: Six visual myths (secondary)
Machine-readable: /api/claims/90-percent-information-to-brain-visual.json · Last checked 2026-10-16