Only 12% of full-time creators make more than $50,000 a year (Linktree)
Outdated Confidence: medium
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "Most full-time creators earn less than $50K"
- True origin
- Linktree — 2022 Creator Report (Linktree Creator Survey, 2021)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2022 (2021 survey)
- Data as of
- Survey 2021; report 2022
- Last checked
- What the source says
12 % of full-time creators make greater than $50k 46 % of full-time creators make less than $1K
- Method & sample
- Linktree Creator Survey (2021) of 9,576 Linktree users; self-selected and self-reported income.
- Drift between quote and source
- Sample: Linktree's own users, not all creators
- Date: 2021 data
- Interest
- Linktree sells link-in-bio tools to creators.
Safe rephrasing
In Linktree's 2021 survey of 9,576 of its users, 12% of full-time creators reported earning more than $50,000 a year and 46% less than $1,000.
Sources we opened
- Linktree — 2022 Creator Report (primary)
Machine-readable: /api/claims/12-percent-full-time-creators-earn-over-50k-linktree.json · Last checked 2026-10-16