{
  "schema_version": "1.1",
  "id": "wordstream-facebook-lead-ads-cvr-8-78-cpl-21-98",
  "slug": "wordstream-facebook-lead-ads-cvr-8-78-cpl-21-98",
  "url": "https://groundedkit.com/claims/wordstream-facebook-lead-ads-cvr-8-78-cpl-21-98/",
  "api_url": "https://groundedkit.com/api/claims/wordstream-facebook-lead-ads-cvr-8-78-cpl-21-98.json",
  "claim": "Facebook lead campaigns average an 8.78% conversion rate and $21.98 cost per lead (WordStream 2024)",
  "commonly_cited_as": "\"average Facebook cost per lead\" / \"Facebook lead ads conversion rate\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "WordStream by LocaliQ",
    "title": "Facebook Ads Benchmarks 2024",
    "year": "2024"
  },
  "quote": "The average click-through rate in Facebook ads for leads campaigns across all industries is 2.53%. ... The average conversion rate in Facebook ads for leads campaigns across all industries is 8.78%. ... The average cost per lead in Facebook ads for leads campaigns across all industries is $21.98.",
  "method": "Averages across WordStream/LocaliQ client Facebook campaigns using the leads objective.",
  "drift": [
    "Range: CPL runs from about $20 to over $100 (legal services $104.58) by industry"
  ],
  "interest": "WordStream (LocaliQ, part of Gannett) sells search and social ad management services and software.",
  "safe_rephrasing": "WordStream's 2024 benchmarks from client accounts show Facebook lead campaigns averaging a 2.53% CTR, 8.78% conversion rate and $21.98 per lead, varying widely by industry.",
  "sources": [
    {
      "title": "WordStream — Facebook Ads Benchmarks 2024",
      "url": "https://www.wordstream.com/blog/facebook-ads-benchmarks",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "2024 benchmark report",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}