{
  "schema_version": "1.1",
  "id": "tiktok-ads-median-cpm-4-dollars-2026",
  "slug": "tiktok-ads-median-cpm-4-dollars-2026",
  "url": "https://groundedkit.com/claims/tiktok-ads-median-cpm-4-dollars-2026/",
  "api_url": "https://groundedkit.com/api/claims/tiktok-ads-median-cpm-4-dollars-2026.json",
  "claim": "The median TikTok ads CPM for e-commerce brands is about $4, down about 28.5% year over year",
  "commonly_cited_as": "\"TikTok CPMs are $10+\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Triple Whale",
    "title": "TikTok Ads Benchmarks by Industry (Updated 2026 Data, Aug. 20, 2026)",
    "year": "2026"
  },
  "quote": "This analysis includes over 5,900 brands for the period of August 1, 2025 to July 31, 2026. ... CPA $17.07 $24.86 -31.36% CPM $4.08 $5.71 -24.48% CVR 1.56% 2.46% -36.79% ROAS 1.51 1.43 +5.85% ... CPM fell 28.48% year-over-year to $4.08",
  "method": "Medians across 5,900+ e-commerce brands using Triple Whale. CTR median 0.61%.",
  "drift": [
    "Sample: e-commerce (mostly DTC) brands using Triple Whale, not B2B or lead-gen advertisers",
    "Medians per metric; rows are not one campaign",
    "Agency 'TikTok CPM $10–20' figures usually come from different, often brand-awareness, datasets",
    "Source inconsistency: its table shows -24.48% YoY, but its text says 'fell 28.48%' and $4.08 vs $5.71 is -28.5%"
  ],
  "interest": "Triple Whale sells e-commerce analytics and attribution software; data are its customers' accounts.",
  "safe_rephrasing": "Triple Whale's data for 5,900+ e-commerce brands show a median TikTok ads CPM of $4.08 (Aug. 2025–July 2026), down about 28.5% from $5.71 a year earlier, with a median CPA of $17.07.",
  "sources": [
    {
      "title": "Triple Whale — TikTok Ads Benchmarks 2026",
      "url": "https://www.triplewhale.com/blog/tiktok-benchmarks",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Aug. 2025 – July 2026",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}