{
  "schema_version": "1.1",
  "id": "socialinsider-2026-tiktok-engagement-2-50-facebook-0-15",
  "slug": "socialinsider-2026-tiktok-engagement-2-50-facebook-0-15",
  "url": "https://groundedkit.com/claims/socialinsider-2026-tiktok-engagement-2-50-facebook-0-15/",
  "api_url": "https://groundedkit.com/api/claims/socialinsider-2026-tiktok-engagement-2-50-facebook-0-15.json",
  "claim": "Brand engagement rate by followers averages 2.50% on TikTok and 0.15% on Facebook (Socialinsider 2026)",
  "commonly_cited_as": "\"What's a good engagement rate on TikTok?\" / \"average Facebook engagement rate\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Socialinsider",
    "title": "2026 Social Media Benchmarks",
    "year": "2026"
  },
  "quote": "That's why we analyzed 70M social media posts across TikTok, Instagram, Facebook, and X ... In 2026, TikTok's engagement rate by followers stands at an average of 2.50%. Facebook averaged 0.15% engagement",
  "method": "70 million brand posts from a sample of international brands on TikTok, Instagram, Facebook and X; engagement rate = interactions divided by followers.",
  "drift": [
    "Metric: engagement by followers; rates by reach or views are higher",
    "Scope: brand accounts, not creators or influencers"
  ],
  "interest": "Socialinsider sells social media analytics software.",
  "safe_rephrasing": "Socialinsider's 2026 analysis of 70 million brand posts found average engagement by followers of 2.50% on TikTok and 0.15% on Facebook.",
  "sources": [
    {
      "title": "Socialinsider — 2026 Social Media Benchmarks",
      "url": "https://www.socialinsider.io/social-media-benchmarks",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "2026 report on brand posts through 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}