{
  "schema_version": "1.1",
  "id": "snapchat-493-million-dau-971-million-mau-q2-2026",
  "slug": "snapchat-493-million-dau-971-million-mau-q2-2026",
  "url": "https://groundedkit.com/claims/snapchat-493-million-dau-971-million-mau-q2-2026/",
  "api_url": "https://groundedkit.com/api/claims/snapchat-493-million-dau-971-million-mau-q2-2026.json",
  "claim": "Snapchat had 493 million daily active users and 971 million monthly active users in Q2 2026",
  "commonly_cited_as": "\"How many people use Snapchat?\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Snap Inc.",
    "title": "Snap Inc. Announces Second Quarter 2026 Financial Results (Aug. 3, 2026)",
    "year": "2026"
  },
  "quote": "We remain focused on serving our 971 million monthly active users ... DAU (in millions) (1) 460 469 477 474 483 493",
  "method": "Company-reported: a DAU is a registered, logged-in user who visits at least once in a 24-hour period, averaged over the quarter.",
  "drift": [
    "North American DAU fell 7% year over year to 92 million while global DAU grew 5%"
  ],
  "interest": "Company-reported figure in its own earnings release; the company sells advertising against these users.",
  "safe_rephrasing": "Snap reported 493 million average daily active users and 971 million monthly active users for Q2 2026; North American DAU was 92 million.",
  "sources": [
    {
      "title": "Snap Inc. — Q2 2026 results",
      "url": "https://investor.snap.com/news/news-details/2026/Snap-Inc--Announces-Second-Quarter-2026-Financial-Results/default.aspx",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Q2 2026 (quarter ended June 30, 2026)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}