{
  "schema_version": "1.1",
  "id": "shopify-bfcm-2025-14-6-billion",
  "slug": "shopify-bfcm-2025-14-6-billion",
  "url": "https://groundedkit.com/claims/shopify-bfcm-2025-14-6-billion/",
  "api_url": "https://groundedkit.com/api/claims/shopify-bfcm-2025-14-6-billion.json",
  "claim": "Shopify merchants generated a record $14.6 billion in sales over Black Friday–Cyber Monday 2025, up 27%",
  "commonly_cited_as": "\"Shopify BFCM 2025: $14.6B\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Shopify",
    "title": "Shopify merchants generate record-breaking $14.6 billion in BFCM sales (Dec. 2, 2025)",
    "year": "2025"
  },
  "quote": "Our merchants just made history, generating a record $14.6 billion in sales * over Black Friday Cyber Monday (BFCM) weekend, up 27 % from last year, 24% on a constant currency basis. As sale banners lit up and products sold out, 81+ million customers",
  "method": "Company-reported global GMV across Shopify merchants over the four-day weekend.",
  "drift": [
    "Global, not US-only",
    "Growth includes new merchants joining Shopify"
  ],
  "interest": "Shopify reporting its merchants' results.",
  "safe_rephrasing": "Shopify said its merchants sold a record $14.6 billion globally over BFCM 2025, up 27% (24% in constant currency), to more than 81 million shoppers.",
  "sources": [
    {
      "title": "Shopify — BFCM 2025 data",
      "url": "https://www.shopify.com/news/bfcm-data-2025",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "BFCM weekend 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}