{
  "schema_version": "1.1",
  "id": "salesforce-72-percent-want-to-know-if-ai-agent",
  "slug": "salesforce-72-percent-want-to-know-if-ai-agent",
  "url": "https://groundedkit.com/claims/salesforce-72-percent-want-to-know-if-ai-agent/",
  "api_url": "https://groundedkit.com/api/claims/salesforce-72-percent-want-to-know-if-ai-agent.json",
  "claim": "72% of customers say it's important to know if they're communicating with an AI agent",
  "commonly_cited_as": "\"Most customers want AI disclosure\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Salesforce",
    "title": "State of the Connected Customer (latest edition)",
    "year": "2025"
  },
  "quote": "72% of customers say it's important to know if they're communicating with an AI agent.",
  "method": "Global online survey of consumers and business buyers run for Salesforce; sample size not stated on the page. The same page says 64% believe companies are reckless with customer data.",
  "drift": [
    "Scope: global sample"
  ],
  "interest": "Salesforce sells AI agent products (Agentforce).",
  "safe_rephrasing": "In Salesforce's State of the Connected Customer survey, 72% of customers said it's important to know when they're talking to an AI agent.",
  "sources": [
    {
      "title": "Salesforce — State of the Connected Customer",
      "url": "https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Salesforce survey, latest edition as published Oct. 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}