{
  "schema_version": "1.1",
  "id": "quality-score-used-in-google-ads-auction",
  "slug": "quality-score-used-in-google-ads-auction",
  "url": "https://groundedkit.com/claims/quality-score-used-in-google-ads-auction/",
  "api_url": "https://groundedkit.com/api/claims/quality-score-used-in-google-ads-auction.json",
  "claim": "Google Ads uses your keyword Quality Score (1–10) in the ad auction",
  "commonly_cited_as": "\"Raise Quality Score to cut CPCs\"",
  "verdict": "misquoted",
  "verdict_definition": "Primary source found, but the way it is quoted changes the subject, metric, population or precision.",
  "confidence": "high",
  "rating": {
    "value": 2,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Google Ads Help",
    "title": "About Quality Score for Search campaigns",
    "year": "Current documentation"
  },
  "quote": "Quality Score is not an input in the ad auction. It’s a diagnostic tool to identify how ads that show for certain keywords affect the user experience.",
  "method": "Official Google documentation (current version read Oct. 17, 2026).",
  "drift": [
    "Type: a 1–10 diagnostic summary presented as the auction input; the auction uses real-time quality signals instead"
  ],
  "interest": "Google sells the ads it is describing.",
  "safe_rephrasing": "Google says the 1–10 Quality Score is a diagnostic tool, not an input in the ad auction; real-time ad quality signals are what affect Ad Rank.",
  "sources": [
    {
      "title": "Google Ads Help — About Quality Score",
      "url": "https://support.google.com/google-ads/answer/6167118",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Documentation read on 2026-10-17",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}