{
  "schema_version": "1.1",
  "id": "personalized-emails-6x-transaction-rates",
  "slug": "personalized-emails-6x-transaction-rates",
  "url": "https://groundedkit.com/claims/personalized-emails-6x-transaction-rates/",
  "api_url": "https://groundedkit.com/api/claims/personalized-emails-6x-transaction-rates.json",
  "claim": "Personalized emails deliver 6x higher transaction rates",
  "commonly_cited_as": "\"Personalized emails deliver 6x higher transaction rates\" (as current)",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Experian Marketing Services",
    "title": "2013 Email Market Study (press release, 5 Feb 2014)",
    "year": "2014 (2013 data)"
  },
  "quote": "The study found that personalized emails generate six times higher transaction rates and revenue per email than nonpersonalized email.",
  "method": "Analysis of email campaigns sent by Experian's clients in 2013; sample size not stated in the release.",
  "drift": [
    "Date: 13-year-old campaign data quoted as current"
  ],
  "interest": "Experian sold email-marketing services.",
  "safe_rephrasing": "Experian's 2013 analysis of its clients' emails found personalized emails had six times the transaction rate of non-personalized ones.",
  "sources": [
    {
      "title": "Experian press release (2014)",
      "url": "https://www.experianplc.com/newsroom/press-releases/2014/experian-marketing-services-study-finds-personalized-emails-generate-six",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2014 (2013 data)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}